Episode 2 – Danelle Woo, Fashion Designer & Founder of Aijek

Danelle Woo is the designer and owner of the Singaporean fashion label, Aijek.  Although not trained as a fashion designer, Danelle has nevertheless built a brand known for its use of intricate laces in luxurious, yet affordable, dresses.

Danelle founded her company in 2011 while living in Shanghai, shortly after she gave birth.  Starting with a small collection, Danelle has since steadily grown her business around the region and is now building a presence globally.  I caught up with her right after she returned from visiting her showroom in New York.  Her story is one of perseverance.  And that trait was evident even at a young age…

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